VANCOUVER, Colúmbia Britânica— 19 de abril de 2022—PrecisionOS, fornecedora líder de treinamento em realidade virtual (VR) para procedimentos de cirurgia ortopédica, contratou Sue Bohle, The Bohle Company, como sua consultora estratégica para relações públicas.
The Bohle Company has for more than 40 years specialized in helping entrepreneurial technology-based start-ups. The Bohle Company was Microsoft’s first PR agency and Bohle worked directly with Bill Gates and Steve Balmer to establish MS-DOS as the dominant operating system for the 16 Bit PC. She also launched and handled PR for both Epson America and Packard Bell.
Bohle orientou os esforços de relações públicas de várias outras empresas de tecnologia e videogame, incluindo Atari, Crystal Dynamics e Electronic Arts, além de aumentar substancialmente a Game Developers Conference (GDC) e ajudar a tornar a Penny Arcade Expos (PAX) anual obrigatória em conferências de jogos. Em 2008, ela começou a promover jogos sérios e simulações e lançou o Serious Play, agora a principal conferência internacional para treinamento e educação baseada em jogos nas áreas militar, saúde e educação.
“Sue and I share a passion for improving education, said Danny Goel, MD, surgeon and CEO, PrecisionOS. “We’ll benefit from her knowledge and the needs of early stage technology companies.”
Bohle’s honors include election to the College of Fellows, PRSA, an honor bestowed on less than one percent of PR professionals and being named one of the “Top 50 Most Powerful Women in PR” by PR Week.
Bohle explains: “Once in a while, you run across a CEO with an idea that can change the course of an industry. And that makes you want to jump in his wagon and help steer.”
Bohle holds both a bachelor’s and master’s degree from Medill School of Journalism, Northwestern University.
Sobre o PrecisionOS
PrecisionOS was founded in partnership with clinical orthopedic surgeon educators and an expert group of XR (virtual reality, augmented reality and mixed reality) senior software developers to create training for orthopedic surgeons. The company’s immersive simulations are scientifically validated, peer-reviewed and published in leading medical research journals. Participants engage in a realistic operating environment, alone or in collaboration with other trainees anywhere in the world, test their knowledge and desire to try alternate approaches, receive instructive feedback and repeat procedures until achieving proficiency.
O PrecisionOS está sediado em Vancouver, BC, com afiliações colaborativas com mais de 50 grandes instituições médicas nos EUA e Canadá. Seu software tem sido usado em mais de 40 países e 600 cidades em todo o mundo.
Contato de mídia:
Sue Bohle; sue.bohle@precisionostech.com