VANCOUVER, British Columbia— April 19, 2022—PrecisionOS, the leading supplier of virtual reality (VR) training for orthopedic surgery procedures, has retained Sue Bohle, The Bohle Company, as its strategic advisor for PR.
The Bohle Company has for more than 40 years specialized in helping entrepreneurial technology-based start-ups. The Bohle Company was Microsoft’s first PR agency and Bohle worked directly with Bill Gates and Steve Balmer to establish MS-DOS as the dominant operating system for the 16 Bit PC. She also launched and handled PR for both Epson America and Packard Bell.
Bohle guided the PR efforts of numerous other tech and video game companies including Atari, Crystal Dynamics and Electronic Arts as well as substantially growing the Game Developers Conference (GDC) and helping make Penny Arcade Expos (PAX) annual must attend game conferences. In 2008, she started promoting serious games and simulations and launched Serious Play, now the leading international conference for game-based training and education in the military, healthcare and education.
“Sue and I share a passion for improving education, said Danny Goel, MD, surgeon and CEO, PrecisionOS. “We’ll benefit from her knowledge and the needs of early stage technology companies.”
Bohle’s honors include election to the College of Fellows, PRSA, an honor bestowed on less than one percent of PR professionals and being named one of the “Top 50 Most Powerful Women in PR” by PR Week.
Bohle explains: “Once in a while, you run across a CEO with an idea that can change the course of an industry. And that makes you want to jump in his wagon and help steer.”
Bohle holds both a bachelor’s and master’s degree from Medill School of Journalism, Northwestern University.
PrecisionOS was founded in partnership with clinical orthopedic surgeon educators and an expert group of XR (virtual reality, augmented reality and mixed reality) senior software developers to create training for orthopedic surgeons. The company’s immersive simulations are scientifically validated, peer-reviewed and published in leading medical research journals. Participants engage in a realistic operating environment, alone or in collaboration with other trainees anywhere in the world, test their knowledge and desire to try alternate approaches, receive instructive feedback and repeat procedures until achieving proficiency.
PrecisionOS is based in Vancouver, BC, with collaborative affiliations with more than 50 major medical institutions in the U.S., Canada. Its software has been used in more than 40 countries and 600 cities worldwide.
Sue Bohle; email@example.com