Vancouver, Colombie-Britannique— 19 avril 2022—PrecisionOS, le principal fournisseur de formation en réalité virtuelle (VR) pour les procédures de chirurgie orthopédique, a retenu Sue Bohle, The Bohle Company, comme conseillère stratégique pour les relations publiques.
The Bohle Company has for more than 40 years specialized in helping entrepreneurial technology-based start-ups. The Bohle Company was Microsoft’s first PR agency and Bohle worked directly with Bill Gates and Steve Balmer to establish MS-DOS as the dominant operating system for the 16 Bit PC. She also launched and handled PR for both Epson America and Packard Bell.
Bohle a guidé les efforts de relations publiques de nombreuses autres sociétés de technologie et de jeux vidéo, notamment Atari, Crystal Dynamics et Electronic Arts, ainsi que la croissance substantielle de la Game Developers Conference (GDC) et a contribué à rendre Penny Arcade Expos (PAX) annuel incontournable aux conférences sur les jeux. En 2008, elle a commencé à promouvoir les jeux sérieux et les simulations et a lancé Serious Play, désormais la principale conférence internationale pour la formation et l'éducation basées sur le jeu dans l'armée, la santé et l'éducation.
“Sue and I share a passion for improving education, said Danny Goel, MD, surgeon and CEO, PrecisionOS. “We’ll benefit from her knowledge and the needs of early stage technology companies.”
Bohle’s honors include election to the College of Fellows, PRSA, an honor bestowed on less than one percent of PR professionals and being named one of the “Top 50 Most Powerful Women in PR” by PR Week.
Bohle explains: “Once in a while, you run across a CEO with an idea that can change the course of an industry. And that makes you want to jump in his wagon and help steer.”
Bohle holds both a bachelor’s and master’s degree from Medill School of Journalism, Northwestern University.
À propos de PrecisionOS
PrecisionOS was founded in partnership with clinical orthopedic surgeon educators and an expert group of XR (virtual reality, augmented reality and mixed reality) senior software developers to create training for orthopedic surgeons. The company’s immersive simulations are scientifically validated, peer-reviewed and published in leading medical research journals. Participants engage in a realistic operating environment, alone or in collaboration with other trainees anywhere in the world, test their knowledge and desire to try alternate approaches, receive instructive feedback and repeat procedures until achieving proficiency.
PrecisionOS est basé à Vancouver, en Colombie-Britannique, avec des affiliations collaboratives avec plus de 50 grandes institutions médicales aux États-Unis et au Canada. Son logiciel a été utilisé dans plus de 40 pays et 600 villes dans le monde.
Contact médias :
Sue Bohle; sue.bohle@precisionostech.com